As the film release for Transformers 4: Age of Extinction draws near, all manner of promotional activity is being used to entice fans. It was recently announced that Optimus Prime would actually be giving rides to fans around town.

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Uber, the new cab service app that has become the new rage in the country, revealed that for Transformers fans living in Dallas, Phoenix and Los Angeles, were in for a treat. The official website announced that if in luck, callers would get a ride in Optimus Prime's vehicular form.

In fact, recently there was another pretty exciting promotional event relating to Optimus Prime that was brought out.

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The official Facebook page of the movie stated that Optimus Prime will "read your tweet." Peter Cullen is the voice of Optimus Prime in the movie, so most are assuming that he will be reading and responding to the tweets.

Cullen has been voicing the character for over 3 decades now, starting with the Transformers cartoons in the Eighties.

Interestingly, Michael Bay has been suggesting that Age of Extinction will give a fresh start to the series and that Optimus Prime will also be undergoing some changes as he starts to lose faith in the goodness of mankind. But in a recent interview Cullen auggested that even faced with these challenges Optimus Prime will stay strong and his most valuable traits will endure.

"He is exactly who he was from the very original concept," Cullen said. "I've always felt a hero should have the qualities that are inspiring and helpful and fatherly and at the same time (be) courageous. I don't see those character traits changing at all."

Cullen's son Clay is also a stuntman in Age of Extinction.

Transformers: Age of Extinction will hit theaters on June 27, 2014. 

Watch a trailer for the film here:

Tags: Transformers 4: Age of Extinction Movies