As the holidays come closer, it seems like Apple is making the final push to get consumers to gain interest in their latest line of products and use a heartwarming ad to make people think about how this technology brings together families.
Bloomberg reported last week that Apple is slashing the price on their new iPhone 6 and 6s for the holiday season in order to drive more interest. The slash will bring the price down $50 at Walmart.
Pricing for the iPhone 6 starts at $129 for the 16GB model and $229 for the 16GB iPhone 6 Plus. Walmart also is selling the 64GB iPhone for $229. The 16GB iPhone 5s is eligible for a $30 discount, selling for $49. All these prices require a new two-year customer agreement with A&T, Verizon or Sprint.
Outside of the iPhone, Apple is also pushing the iPad with a new ad called, "The Song." The ad finds a young girl digging through some old records to discover one of her grandmother's old recordings. Using what looks to be GarageBand, the young girl records her own vocals alongside her grandma's, which the grandmother very much appreciates.
The ad is very akin to the first iPhone advertisement that the retailer played during the 2007 Oscars that introduced the device as well as the first FaceTime commercial that played on family re-connecting.
Apple is hoping with holiday shopping coming to an end in the next few weeks that those family members will buy these products in order to try and re-connect with other loved ones.