Say hello to Edward Duke Rancic! The E! News host and first-time mom Giuliana Rancic and her husband Bill shared new photos of her bundle of joy on Sept. 19.

The 37-year-old mom told E! News, "He's just the best baby in the world! But I'm sure all mothers say that. He's beyond adorable, though. I'm completely enamored."

Edward was born Aug. 29 in Denver via gestational carrier, a woman recently revealed as Delphine. In an interview with People recently, Giuliana shared what she loves most about motherhood so far.

"I love the way he smells. There is nothing like baby smells," she noted. "Maybe it's the shampoo, I don't know. Babies just have the smell. I love holding him - there's nothing like looking into his eyes," adding that they were originally brown, but are now a dark blue.

She shared a new photo of Edward earlier on the "Today" show and the couple shared more photos online on Twitter. Though her hands are full with little Edward, Giuliana is still committed to raising awareness for early detection of breast cancer.

On Thursday, the host helped kick off the P&G GIVE Hope program and the "Do It For the Girls" campaign. She took a break from diaper duty to host a "Do It for the Girls" Twitter party and discussed the importance of self-exams.

"It's all about early detection. If you detect it early, you have a 98 percent five-year survival rate...The key is to find it early. That's what saved my life,' she explained. "Had I waited, had I not been proactive, I wouldn't be so lucky." 

She also added, "We're just urging women everywhere to take your health in your hands-literally, take it in your own hands. Do a quick self-exam to see if there's anything that feels funny. When you go to the doctor, ask what you should be doing."