It's the battle of the booty DVD business on Sunday's episode of "The Real Housewives of Atlanta."

In episode 12 for the reality show's fifth season, castmates learn that newcomer Kenya Moore plans to put out her own booty-themed workout DVD to directly compete with the one already put out by one the show's original members.

Moore, 41, has decided to launch her own line of "stallion booty" workout DVDs to compete with Phaedra Parks' recently released "donkey booty" workout DVD. The beef between the two Atlanta residents began after Moore sought 10 percent of the back-end profits on a new workout DVD she was going to collaborate on with Parks. When Parks refused to give Moore the percentage of sales she requested, the former Miss USA decided to put out a DVD of her own.

Moore revealed her plans to launch her own "stallion booty" DVD to a hairstylist who is friends with several of the show's castmates. Celebrity hairstylist Derek J broke the news of Moore's plans to Kandi Burruss during one of her hair appointments. He revealed the details of his conversation he had with Moore when he saw her at the annual Bronner Brothers International Hair Show in Atlanta.

"But it was kind of awkward," Derek J told Burruss, "because Kenya was like: 'I want you [to] come work with me. I'm working on my video'. She's doing a stallion booty video."

When Burruss corrected him and said he probably meant the "donkey booty" series started by Parks, Derek J corrected her: "No, she's not working with Phaedra or her donkey booty video. She's going to do her own video called 'Stallion Booty Video'."

Burruss immediately calls Parks and put Derek J on the phone to share Moore's plans with her.

"(Moore) was saying who wants a donkey butt?" Derek J told Parks over the phone. "A donkey is broke down. It moves slow. She said a stallion is nice and strong."

"She's trippin' now because somebody brings an idea to you and you steal it," Parks told Derek J.  "Ain't nothing legit about doing nothing like that."

Burruss later tells the cameras: "C'mon, for real? You're just gonna take her idea? Phaedra's gonna go ham-burger on her ass."

Watch the preview video of Kandi Burruss and Derek J tell Phaedra Parks that Kenya Moore has stolen her idea of a workout DVD here

The complete episode airs on Sunday, Jan. 20 on Bravo at 8/7c.