Coca-Cola company has been working hard branding themselves for the holidays since 1931.

It's the most wonderful time of the year, and Coca‑Cola is full of fun ways to celebrate.

The Company had a long standing affiliation with Christmas. They always have an innovative ideas, from names on the bottles to incredible caps to the iconic red truck, as well as "Holidays are Coming" ad campaigns, which is now traveling in the UK and running for 20 years.

This year, the Coca Cola company has decided to take it one step further with a simple, yet ingenious addition to their special Christmas bottles. The fun new packaging is only available in the UK. It allows coke lovers to transform its label into a festive bow. The limited edition "bow bottles" are available in Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life variants.

The brand hopes families can take a moment to peel back the specialized labels and assemble the bows.

Tags: coca cola bow tie holidays Christmas 2015 Coco-cola Ad