Ok Go, an American Rock Band, has built a unique reputation of producing visually striking albums over the years.
This time, they have raised their standards. Their new song "Upside Down & Inside Out" has been shot under zero gravity.
To pull off this unbelievable act, they tied with Russia's S7 Airlines to go on a parabolic flight - tens of thousands of feet above earth - to shot this zero gravity music video.
Needless to say, it looks absolutely awesome!