Beyoncé has debuted a new song ‘Standing In the Sun’ in a commercial for H&M.
The video, entitled Beyonce as Mrs. Carter in H&M, shows the wife of Jay-Z dancing to her new song, Standing on the Sun. Her stable of back up dancers also move along to the uptempo beat and the self declared "King B" goes from blonde to brunette during the scenes.
"In the video she wears a couple of two-piece bikinis and summer dresses in blues inspired by the Mediterranean Sea," it was described by one critic.
"She accessorized one black fringed bikini with extra long gold tassel earrings. Beyonce slithers and grinds in the video as she sings her latest single Standing on the Sun. She shows off her groove while dancing on the beach then rolls on the sand in many provocative poses."
The video recalled her previous hit song, Baby Boy.
"Naturally, there's lots of hair flipping, and wind effects, perhaps generated both from nature and gigantic wind machines," the review continued.
"There's fire blowing too and an army of back up dancers. The result is pure Beyonce - sexy and ultimately very entertaining."
The visual is in support of the 31-year old Diva songstress' campaign with clothing giant, H&M. She signed on to be their spokesperson earlier in the year and flew to the Bahamas to film the commercial.
Ann-Sofie Johansson, Head of Design at H&M, shared her excitement about the collaboration when it was officially announced on March 21.
"What makes these pieces even more special is that Beyonce herself had input in the designs, and they are full of her own personal style," Johansson said.
Beyoncé also stated her enthusiasm over the project which previously released tropical themed pictures. She spoke of long being a fan of the brand because of their fashion and affordable prices.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island," the singer said.
"It felt more like making a video than a commercial."