The fourth time may not be as much of a charm for The Bachelor's Nick Viall after all.

According to new reports, the man who is currently filming his season where he vies for the heart of at least one of 25 women, in the hope of finally finding a happy ending within the show's universe, isn't actually all that well-liked by the women who are pursuing him.

"Many of the girls this season are just not into Nick," a source told In Touch magazine. "They find him to be completely arrogant and a total diva."

The source also adds that Viall's behavior will even make him much less well-liked among fans, who already have lower opinions of him. In fact, he could take the title Juan Pablo Galavis earned after his season aired, and become the most hated man in the show's history.

"Everyone had high hopes for Nick," the source said. "But he's about to become the most hated Bachelor in history."

There were already some tense feelings concerning the show making Viall the choice for this season. Luke Pell, who was rejected during JoJo's season of The Bachelorette revealed shortly after the announcement that he was supposed to be the new Bachelor, but was informed of the change to Viall at last minute.

In addition, Viall's past within the franchise has made him disliked as well. He competed and wound up being the runner-up in both Andi Dorfman and Kaitlyn Bristowe's seasons of The Bachelorette, and dated Jennifer Saviano on Bachelor in Paradise before being cast as this season's Bachelor.

The official announcement of the women competing for his heart has not been released by ABC, though Viall's season is set to premiere on January 2.

Tags: The Bachelor ABC Reality TV