Adam Levine is reportedly looking to reduce his time on The Voice from his typical two-seasons-per-year schedule.
Levine might be dropping down to only one season per year of The Voice, according to a new TMZ report. The Maroon 5 frontman has been a coach on every single season of The Voice since its inception in 2011, alongside country superstar Blake Shelton. Levine and Shelton have been the only mainstays amid the show's constant turnover of coaches over the years.
This development comes as NBC and Fox continue their bidding war for the American Idol revival. NBC might be looking to have The Voice air only once a year, to prevent over-saturation and to make room for American Idol. Essentially, the network might air a new season of The Voice in the fall and a new season of American Idol in the spring, or vice versa. This is, of course, assuming Fox does not outbid them.
UPDATE: TMZ is now reporting that the American Idol revival is not moving forward
American Idol produced many music superstars over the course of its 15-season run, including Kelly Clarkson, Carrie Underwood, Adam Lambert, Chris Daughtry, Fantasia, Jordin Sparks, Scotty McCreery and Phillip Phillips. While ratings declined rapidly in the show's final years, it was still one of the most watched shows on Fox even as it became more costly to produce. The series began in 2002 and aired only once per year.
Meanwhile, The Voice has been airing two seasons per year since 2012. NBC's singing competition has had significantly less success creating stars after the show, outside of a select few. While some contestants like Melanie Martinez, Cassadee Pope, Jordan Smith and RaeLynn, many of the show's winners and finalists have all but disappeared from major music markets after their season was over.
Assuming NBC wins the American Idol revival bidding war, it remains to be seen if The Voice can finally find a superstar. If they lose the war and they continue airing The Voice two seasons per year, it will be interesting to observe how they handle Levine's desire to lessen his time on the show.