Fashion superstar, and Carrie Bradshaw in a previous life, Sarah Jessica Parker is branching out. Parker has just announced a clothing line for kids.
A Lifetime Of Inspiration
The Sex and the City actress is teaming up with Gap for a new collaboration, which will launch in retail stores and online on March 1.
Parker's youth inspired her new venture. She grew up living with seven siblings and sharing clothes between them in Cincinnati.
Over the years, Parker has spoken at length about the value of hand-me-downs, how she lived in them as a child and how she passed on the same tradition to her own kids.
The actress and clothing entrepreneur also looked into the clothing conglomerate's archives from the past two decades for inspiration for a line that she hopes will resonate for years to come.
The limited edition collection offers styles for both boys and girls, along with a range of accessories. Prices range from $16.95 up to $78.
"The designs were really dictated by my past — my mother saved all of our clothes. ... We were so grateful to have access to those. So much of what we wore was simple and beautiful dresses," Parker explained.
The clothes have, naturally, been updated to incorporate a more modern aesthetic, but the general feeling remains the same. As a result, bomber jackets and empire-waist dresses, in classic spring colors are included. The clothing line also puts the spotlight on gingham.
The Importance Of Longevity
"Dresses are a big part of Gap Kids and for many people they are drawn to the past lately. The dresses are ... not precious. They're pieces you can put away for three years, they feel timeless and the construction is really nice," Parker said.
The main focus is on wearability and longevity, as opposed to trendiness.
"This collection is focused on handing down — it's a collection that's hard-earned," Parker said.
Parker asked for the assistance of her children with her husband of 20 years, Matthew Broderick, during the brainstorming process. In fact, the kids gave their seal approval to the clothing range.
Her twin daughters, both 8, are reportedly looking to get creative, with one asking for a sewing machine for Christmas.
Parker herself has shopped at Gap for years and even starred in campaigns for the brand back in the early 2000s.