Kim Kardashian West is staring down the barrel of another legal battle. The reality star is facing a lawsuit for trademark infringement.
One of her brand new fragrances, which netted Kardashian West $5 million in just five minutes, allegedly uses a logo belonging to a different company.
Vibes Media claims KKW Fragrance stole its speech bubble-style logo for a new Kimoji perfume released on Tuesday. The Kimoji line encompasses three perfumes: Vibes, Peachy, and Cherry. Vibes Media claims the Vibes bottle is shaped exactly like the logo they have hanging in their office.
The Chicago-based marketing company, which specializes in B2B solutions for businesses hazarding through their growth period, alleges that KKW Beauty does not have permission to use their logo, which was trademarked back in 2012.
"[Kim Kardashian West] has been marketing, promoting, and is now selling a Vibes perfume. The Vibes perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo," alleges the lawsuit.
Vibes Media is requesting an injunction to prevent the beauty mogul from selling any more products utilizing their logo, as well as the destruction of all other perfume bottles left over. They're also claiming damages or restoration fees.
Smells Like Money
Each of the new KKW perfumes is modeled after one of Kardashian West's own emojis or Kimojis. They are similar to the Kimoji Hearts line launched back in February but appears to have been created for a much younger audience.
Retailing at $45 each, they're also considerably cheaper than some of her other products, including her $60 Crystal Gardenia and Body fragrances.
According to Pop Sugar, Kimoji Peach is intensely sweet and fruity, while Kimoji Cherry smells like an adult's lollipop. As for the offending Kimoji Vibes, it's more floral than the other two, and the most mature of the bunch.
The Keeping up with the Kardashians star has been promoting her new perfume line nonstop on social media. For her last range, she sent bottles to her closest friends, along with gummy bears.
Stealing The Snaplight
This isn't Kardashian-West's first legal tussle. Back in August, her company, Kimisaprincess Inc., was hit with a $100 million patent infringement lawsuit over the LuMee phone cases Kardashian West was endorsing at the time.
The smartphone case has a light-up feature meant to assist in capturing the ideal selfie. However, a man named Hooshmand Harooni claimed LuMee stole his idea, as he allegedly patented a similar device back in 2013.
He licensed it to a company called Snaplight, whose profits plummeted as a result of Kardashian West's shilling of LuMee. They're seeking $100 million in lost profits.
Kardashian West's rep told TMZ there was no merit to the claims, that it was another blatant extortion attempt, and that their client had done nothing wrong.