Clearly looking to capitalize on a highly competitive tech market, Nokia will be launching its brand new smartphone, the Lumia 1020.

The Windows 8-powered device will be Nokia's flagship phone with the specs all being top-of-the-line. The Nokia Lumia 1020 will come equipped with a 1.5GHz dual-core processor to a 4.5-inch AMOLED display.

Nonetheless, the latest feature garnering the most attention from its enthusiasts is the PureView 41-megapixel camera, according to a July 11 Nokia press release.

The company's representatives wrote the following in a recent press release on the 7712 x 5360 resolution device.

"Using a new feature called dual capture, the Nokia Lumia 1020 simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share to social networks with Windows Phone 8."

Interesting enough, the pixels in Nokia's Lumia 1020 by far exceeds most of its manufacturers. However, although the Nokia's Lumia 1020 seems appealing, it still has its share of individuals still undecided.

"As far as first impressions go, the Lumia 1020 is certainly easy on the eyes, packs an impressive camera, and feels quite sturdy. Unfortunately, these are the only selling points for the device, which otherwise relies on Windows Phone 8 to stand out in the face of fierce competition from Android OEMs and Apple," said Harrison Weber of The Next Web

The Nokia Lumia 1020 will become available in stores across the U.S. on Friday, July 26. The phone will be sold exclusively by AT&T at $299 with a two-year contract.