Jermelle Pitts and Joseph Chargois started their cosmetics brand, Body of Royalty, last year using the slogan "Be Confident. Be Provocative. Be Royalty." Now, the 24-year-old beauty moguls are sending out another message with a new campaign.
"Right now, I'm just annoyed that we are in 2014 and we still have color issues," Pitts told Enstars in a phone interview on Wednesday. "I just wanted to do something to kind of say, [forget] that."
To bring their vision to life, Pitts and Chargois received some help from RuPaul's Drag Race season 5 alum Alyssa Edwards, someone who they felt was confident enough to handle such a risqué campaign. In the promotional photos, the famous drag queen poses with four other models in the nude and in provocative stances. They are also wearing bright, eye-catching lipstick shades from Body of Royalty's online boutique.
"It's more than just showing up to the photo shoot and just taking a pretty picture," Chargois said. "You have to be able to convey a message as well."
Pitts and Chargois chose Edwards and the other ladies in order to represent various types of people and "all different types of shades." They also set to challenge mainstream fashion and beauty stereotypes.
"There's an underrepresentation of different ethnicities and different cultural backgrounds," Pitts said in regards to the media.
The lack of diversity seeped onto the runways of New York Fashion Week's Fall/Winter shows this year. For example, almost 80 percent of the runway models were white, while fewer than 10 percent were black and an even lesser percentage was Asian or Latina, according to Jezebel.com.
"There's not just one form of beauty," Chargois said. "I think with the campaign we were able to show that and it's kind of a bigger message."
And that message is fairly simple. "I hope that people will take a look at it and realize that no matter what somebody's color is, what their background is or anything, they can still be beautiful," Pitts added.
To spread their message, Pitts and Chargois are encouraging their followers to support them on social media.