Alton Lane's Unique Approach To Suits & Tips On How To Look Great in One [VIDEO, EXCLUSIVE]


The suit is a staple of every man's closet, but finding the perfect one can sometimes be a hassle. That's why Colin Hunter and Peyton Jenkins launched Alton Lane, where customers are hands-on in designing their perfect ensemble.

"If you like shopping you can sit down and peruse 3,000 fabrics of every different weight, texture and style. If you don't like shopping, you could be convenient and comfortable," Hunter, 32, told during a visit to the company's New York City showroom.

Hunter and Jenkins, who met on their first day at the University of Virginia 13 years ago, launched the premium tailored apparel store in 2009. At Alton Lane, customers experience a laidback environment in a luxurious, unconventional showroom, where they can also sip on liquor and watch a ball game. During their private appointments, customers get to choose every single detail of their suit. The final design is then handed to one of the company's 900 tailors around the world.

"I've always liked nice clothes and clothes that fit well but I really didn't like the traditional shopping experience. And so, I wanted something that was going to be a little more comfortable, a little bit more relaxing," Hunter said. "For me, the idea just started with the desire for a better experience."

Alton Lane, which recently fitted former President George H. W. Bush, also opened locations in D.C., Chicago, Boston, Dallas, and Richmond, with a new store set to open in Los Angeles very soon. Suits range from $595 to $20,000.

Take a deeper look into Alton Lane below:

Colin Hunter's tips:

What to wear for an interview: "A dark navy or a charcoal. It can depend time of year, but you could never go wrong with those two colors. They also will go well with almost any color shirt, although I tend to say focus on fit but stick to the basics when it comes to style for interviews. You don't want your clothes to be a distraction but you want it to enhance your confidence and the overall impression that you're giving."

When to wear bold colors: "Bold patterns definitely have their place. A lot of social occasions like the Kentucky Derby or even cocktail parties around town. Sometimes, even in the business environment, you can wear a bolder pattern. It just depends on the business industry that you're in. ... So you really want to gauge what the industry is like, what your colleagues are wearing, what your client is wearing and dress accordingly."

Wrong way to wear a suit: "A good suit should really show off and showcase your confidence. I think getting a suit that matches your build is step one. You can have fit but even in the small details. We like to say that you design the width of the lapel based on the breadth of your chest."

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