"The Apprentice" star claimed it wouldn't be a publicity stunt, insisting the announcement was "not a media event" but "about the United States of America." The announcement on Wednesday, Oct.24 at 12pm EST in a YouTube video and Facebook post. Later, critics commented that the "bombshell" was less explosive than presumed.The response to Trump's announcement in social media ranged from very funny to serious disappointments.Comic Andy Borowitz tweeted, "Attention parents: if you give your children even the tiniest bit of attention now, maybe they won't grow up to be Donald Trump."