Hulu is finally offering an ad-free option for streaming TV shows, with a slight price increase.
A quick Google search of Hulu Plus reveals just how much of a problem people have with ads featured on the service. "Annoying", "are bulls---" and "WTF" are among words that autocomplete when searching about Hulu Plus ads.
Hulu is putting an end to those complaints by offering a new ad-free service.
"Consumers are asking for more choice," said Hulu chief executive Mike Hopkins. "One thing that they really wanted us to do is give them some choice around advertising."
He continued, "There are clearly people who just are not going to buy Hulu because there are ads. We think we can bring them back into the fold with new content and this new choice."
The ad-free service, called the "No Commercials" plan, is $11.99 per month and is now available to use. The services promises "current episodes and full seasons of TV shows you love, with no interruptions."
There are a few shows making exceptions to the No Commercials plan. The following shows will have a short commercial before and after respective episodes: ABC's Grey's Anatomy, How to Get Away With Murder, Marvel's Agents of S.H.I.E.L.D., Once Upon a Time and Scandal, Fox's New Girl and NBC's Grimm.
The previous Hulu Plus plan is now called "Limited Commercials" and will remain $7.99 per month.
"We knew that we had to make a lot of investments in content so that we could stand apart and make some headway against the competition," Hopkins said.