When it comes to Donald Trump, you never know what card he's going to pull out next in his bid to win the Republican nomination ahead of this year's race to the White House. And that's why there's speculation that he is using his daughter Ivanka Trump to help win the younger vote - and so far it looks like it's working.
According to MSNBC News on Monday, Ivanka stars in her father's latest radio ad, promoting him as a successful businessman who has what it takes to run the country.
"My father has experienced unparalleled success in business over many decades and built an amazing company that employs thousands of people. I have witnessed his vision, strength and competence each day of my life. He has been an incredible father to me and my siblings and I love him very much," she says in the spot.
And while his wife Melania is scheduled to hit the campaign trail to speak more on women's health issues, Trump considers his daughter his "secret weapon."
"My family has been so supportive of me and my candidacy and I am so proud of Ivanka. She is a terrific person, a devoted mother and an exceptional entrepreneur," Donald Trump said in a statement about the radio spot.
He added, "Ivanka is doing a fantastic job running my company, alongside her brothers, and is building many of my biggest jobs. It is so important to have the support of all of my children and I'm really proud of this ad."
Keep up with Enstars for all the latest on the 2016 race to the White House right here.