On Thursday night, America saw a very different Donald Trump. Seemingly stepping out of character, the brash, outspoken presidential candidate has admitted that some of the words he spoke during the campaign trail were wrong, and that he regrets saying a number of them.

"Sometimes in the heat of debate and speaking on a multitude of issues, you don't choose the right words or you say the wrong thing. I have done that. And believe it or not, I regret it,  and I do regret it, particularly where it may have caused personal pain," Trump said.

Though Trump did not specifically state which words he was regretting, his admission was nonetheless a very radical change in the tone of the presidential candidate. Since announcing his pursuit of the presidency, Donald Trump has been quite the showman, initiating rivalries and feuds with journalists, women, Supreme Court justices, minorities, and most recently, the Muslim parents of a slain American soldier.

The significant change in the presidential hopeful's tone was seen by analysts as the result of a new direction his campaign seems to be taking. After his ratings have consistently lagged behind Democratic nominee Hillary Clinton, Trump's brash, bare-knuckles style has begun to be inadequate.

Earlier this week alone, Trump announced that he was installing a new campaign manager and that he would also be hiring a new campaign CEO. Such a notable change in his campaign's structure this late in the game signifies one prominent thing -- Trump needs a change of style.

Kellyanne Conway, the Trump camp's new campaign manager, stated that she would like to try and sharpen Trump's image to the people. Part of this initiative would be speeches like Thursday's, which are scripted, interspersed with Trump's classic spontaneous rhetoric.

"We're going to make sure Donald Trump is comfortable about being in his own skin, that he doesn't lose that authenticity that you simply can't buy and a pollster can't give you. And voters know if you're comfortable in your own skin," Conway said.

Considering the change in tone on Trump's speech Thursday night, it appears like his rebranding initiative is already in full motion. In fact, after his statement of regret, Trump added something that is, for all intents and purposes, classic Trump.

"(But) one thing I can promise you is this: I will always tell you the truth," he said.

Trump supporters have fully embraced the change in the candidate's tone, with many stating that by admitting to his mistakes, Trump has just shown that he can own up to his gaffes. Such as thing, of course, bleeds sincerity -- something that Trump's rival, Hillary Clinton, is seemingly struggling against.