Regardless of what you think of Kylie Jenner, this latest move is pretty damn badass.
The 19-year-old is launching a brand new lip kit -- and this time, it's for a good cause. The new shade, called "Smile," is somewhere between a Tumblr dusty pink shade and a bubblegum. It appears to be blue-based, which will be perfect for making those pearly whites appear even pearlier.
The best part, however, isn't the universally pretty shade. All proceeds of the new kit will be donated towards Smile Train, a charity helping provide children born with cleft lips and palettes with correctal surgeries. The kit launches in World Smile Day, October 3rd, at 11AM PST.