Leonard Nimoy and Zachary Quinto face off in a new Audi commercial.
The ad features Nimoy and Quinto as their beloved Star Trek character, Spok. The original and the younger incarnation battle in a series of challenges. The half Vulcan's play 3-D chess, and then move on to a race to their country club, with the loser required to buy lunch.
"Stand by to have your wallet emptied by a tractor beam," Nimoy says in the video, shown below.
However, the older Spok is no match for Quinto. Quinto makes a speedy trip thanks to his Audi S7 in the ad, while Nimoy has trouble with his Mercedes. He even curses for his troubles and ultimately prevails.
The ad is part of the promotional campaign for Star Trek into Darkness. The movie is set to be released on May 16 through Paramount Pictures and both Nimoy and Quinto will star in the film.
"It was like coming back to school again after a long summer holiday," Quinto said in a recent interview.
Quinto spoke about how Spok would be different in this reboot of the franchise. He felt the portrayal was a reflection of the times and he singled out violence as a factor for the change in Spok.
"Spock is a lot more emotional in this movie," he said. "Although it is pure entertainment and has a summer blockbuster feel about it, it is also reflective of the violent times we are living in."
Director JJ Abrams made similar comments. He said that he wanted the latest rollout for Trekkies to mirror real life events, and that the new movie will feature themes such as romance, humor and terrorism.
"It's intended as entertainment - it's not meant to be a preachy polemic but it comments on relevant issues," he said.
Abrams was hopeful that he would not alienate hardcore fans. He respects their dedication to the series and wants the new movie to be one that they could be proud of. However, he did not want to make a film that only pleased only a certain segment.
"The goal was to try to tell a story which can be seen and enjoyed if you haven't seen the previous one or know anything about the original series," he said.