Leading company Dove has recently apologized for showing an extremely racially insensitive advertisement. The ad shows that a black woman wearing a brown shirt is getting transformed into a white woman in a white shirt. This has sparked outrage all across social media.
After the brand was slammed for racism over the online advertising campaign, it decided to issue an apology and said that they missed the mark in the representation of the woman. They also said that they deeply regretted the offense it had caused .
" It should be noted that this is the bio Dove uses on its Twitter page: "Dove is committed to helping all women realize their personal beauty potential by creating products that deliver real care", the statement read.
Earlier the brand Pepsi too was highly criticized for a similar advert which featured Kendall Jenner ending racism With a Pepsi. Later the company also had to issue a note of apology as it had infuriated quite a lot of people. They had also said that they missed the mark and were only trying to send across a global message of peace and understanding.They said that they were removing the content and also apologized to Kendall Jenner for putting her on the spot.
As for the Dove ad, Twiterrati went berserk and commented that how a team could sit and come up with such a concept. Some said how could it even leave the whiteboard. Although the advertisement has been removed, there are people on Facebook who shared it on Facebook like an American makeup artist Naomi Blake did it and she wrote in a caption ," So I'm scrolling through Facebook and this is the #dove ad that comes up ... ok so what am I looking at."
This is not the first time that ads like these are being made and it is very distressing for black Americans to deal with such animosity over and over again.Home products brand Procter & Gamble (P&G), came up with an anti-racism campaign which they called "The Talk." The ad which is over two minutes long speaks about decade-old discussions which black mothers had with their kids about racism.
I cannot conceive of how anyone at Dove thought this ad was acceptable. This is literally how Victorian soap was advertised by Unilever... pic.twitter.com/m9HH7BVXts
— Hannah Rose Woods (@hannahrosewoods) October 8, 2017
Dove is cancelled. We need Rihanna to add Fenty soap to her collection. pic.twitter.com/ndvUyQqqvm — LK (@ellkay_) October 8, 2017
Let's be clear, Dove knew exactly what they were doing with their racist ad. Soap companies used to do this racist theme all the time pic.twitter.com/EzvAiExNcP
— Tariq Nasheed (@tariqnasheed) October 8, 2017
Dove apologised for 'racist' Facebook advert showing a black woman turning white after using @Dove lotion. pic.twitter.com/NGXyhnGuBZ — Habeeb Akande (@Habeeb_Akande) October 8, 2017