The most anticipated trailer of the year for upcoming spinoff Solo: A Star Wars Story could be unleashed this coming Monday.
Good Morning 'Solo'
According to industry insiders, the juggernaut marketing campaign for the flick is expected to begin during Super Bowl LII. The teaser trailer, which is the trailer for the trailer, is the first port of call.
Solo: A Star Wars Story, which is the origin story of legendary pilot Han Solo, is due to drop in theaters in just four months, on May 25. There has been plenty of chatter lately as to why the marketing material has not surfaced as of yet because Disney/Lucasfilm usually work way in advance when it comes to Star Wars products.
The two companies have insisted that the movie starring Alden Ehrenreich (the breakout star of Hail, Caesar!) is still on course to meet its release date. The production hasn't run particularly smoothly thus far, with original co-directors Phil Lord and Chris Miller (The Lego Movie) being replaced by Ron Howard midway through shooting.
According to marketing experts, Disney may have held off on pushing Solo until The Last Jedi, which debuted in mid-December, was already out of theaters. Howard himself had some fun on Twitter with a fan asking about the Super Bowl.
"Who cares I'm going to be watching GMA Monday. Need my rest," he replied.
Ehrenreich stars as Solo alongside the big-named actors like of Woody Harrelson, Emilia Clarke, Donald Glover (as Lando Calrissian), Thandie Newton, and Paul Bettany.
The Biggest Show On Earth
Speculation is rife that the Super Bowl trailer will be just a teaser, with the full clip set to drop on Good Morning America the following day. Other massive upcoming movies Jurassic World: Fallen Kingdom and Mission Impossible — Fallout are both rumored to be advertised during Sunday's game.
The Super Bowl is still the most-watched TV event of the year by a long shot. Hollywood studios are willing to drop up to $5 million for one 30-second advertising spot during the NFL annual championship game.
Streaming behemoth Netflix is also reportedly going to have a Super Bowl presence, possibly for the upcoming super secret Cloverfield sequel God Particle, which it recently acquired from Paramount.
Along with Solo, Disney is also expected to plug one or all of their biggest upcoming projects, whether it's Black Panther, Avengers: Infinity War, A Wrinkle in Time, or possibly all three.