Snoop Dogg recently released the first song Faden Away, off his 7 Days of Funk collaboration album with Dam Funk.
The rapper reincarnated as a reggae Snoop Lion earlier this year. Now he has reworked his image as Snoopzilla to suit his new project, which is geared toward a funk revival.
Snoopzilla wears some heavy jheri curls and gold chain in the retro-styled video as he is seen singing at a club.
He spoke with Pitchfork about the collaboration, his new avatar and the album. The musician discussed about how he had to completely slip into a different mold to record the album and also drew from influences like Rick James and Steve Arrington.
"When I'm recording as Snoopzilla, I'm basically an offspring of Bootsy [Collins]. We're keeping that spirit alive with that tone, that delivery, that R&B/funk singing, like Rick James and Steve Arrington," he said.
He also suggested that the album was inspired by his relationships and his idea of love.
"On this EP, I was on some relationship shit: being tired of the one that I'm with and trying to be with the one that I'm with - s--t where I'm questioning the one that I love. I'm not even talking about nobody personally," he said. "Is it music? Is it my wife? I'm questioning something! I don't even know what the f--k it is.
"As time goes by, I get a clearer vision on why I'm saying what I said, because some of these songs are really affecting me right now emotionally," he added. "They were just songs I did out of the spirit of having fun, but when I write s--t, it comes to motherf--king life."
7 Days of Funk will release on Dec. 10.
Watch the video here: