Has Jennifer Aniston discovered the fountain of youth? Her MIT-backed beauty company, Living Proof, may just have discovered how to turn back the clock.
MIT Scientist Robert Langer is one of the brains behind the outfit. He and his team of dermatologists, Rox Anderson and Barbara Gilchrest, expanded on Dr. Betty Yu's product, Strateris to create Neotensil. Neotensil is a clear adhesive that compresses the skin - turning the wrinkled skin of old age to the plump, elastic skin of youth. Like spanx does for the stomach, it sits across the loose skin and reshapes it. Effects last 16 hours, and peak 3 hours after application, reported CNNMoney, on May 15.
Living Proof also specializes in hair beauty products - of which Aniston is the famous face of. The small, innovative company includes a hair lab, where people get help from scientific specialists instead of stylists.
Hair icon Aniston has been seen lately sporting a sleek and sexy new brunette bob. She told the ABC News on May 14, that Living Proof's scientifically based hair products are what keep her hair healthy and manageable:
"I don't get a lot of product build-up with Living Proof and my hair doesn't get dirty straight away. I wash my hair with No Frizz Shampoo and Conditioner. And with PHD Styling Treatment I can air-dry and style my hair in 10 minutes, when it used to take 25 minutes."
How did Living Proof even get started? Langer responded to a challenge created by founder partner Jon Flint. Flint, who had no interest in beauty before, gathered up dozens of hair and skin products and compared the bottles' ingredients - discovering that they were pretty much identical. "This is B.S." he said. Then he challenged a group of five scientists (with no beauty experience) to come up with hair and skin products that created "results seen across the room." Langer said the competition was in the bag, because there was little innovation in beauty compared to what he'd observed in the pharmaceutical industry. It was like "low hanging fruit."
When they recruited mega star Aniston, they had her test their shampoo for three months. They gave her a tour of the lab which was pretty much like taking a high school chemistry class, "And that was the one subject that I was good at," Aniston laughs. With Aniston vested in the company as a spokesperson and investor, Living Proof went from selling $10 million to $100 million.
Neotensil has endless possibilities, it could potentially solve problems like cellulite, psoriasis and xerosis. "There's a whole range of medical and non-medical implications where you can put different agents in this kind of Spanx-like cream," says Langer.
Quips Aniston, "I just want women to know that there's something out there that actually works and is worth their money. And that [Living Proof] just keeps growing."
Good Hair Day With Jenifer Aniston And Living Proof