The rumors are finally true, married actors Ryan Reynolds (The Proposal) and Blake Lively (The Age of Adaline) are expecting their first child together.

Blake Lively Launches Lifestyle Website

Lively announced the big news in the fall issue of Preserve, the online lifestyle campaign launched by the actress earlier this year. Preserve is designed to bring one of a kind goods to the general public, offering unique and intimate items in a wide variety of price ranges.

In a photo taken by her brother Eric Lively, Blake shows off her new baby bump, holding her hands across her stomach under the golden sunlight.

Blake Lively Likes To Play Dress Up At Home

Lively has branded her website as being about "family" and so to announce her pregnancy through Preserve seems to indicate that she is willing to put her money where her mouth is. She's intertwining the professional and the personal.

"Preserve at its core is about family," declared the site's formal statement on Monday. "'Family' is the single word our founder, Blake built this home on."

Married during a private ceremony in 2012, Reynolds and Lively have always claimed that they've wanted a big family.

"I gotta get started," Lively admitted during an interview with Marie Claire back in August. "If I could spit out a litter of kids, I would."

While neither Lively nor Reynolds have released a public statement on the announcement of their pregnancy, Preserve offers a number of photos showing off Lively's baby bump on the homepage this week.

Tags: Blake Lively Ryan Reynolds celebrity baby