Keith Urban has had plenty of good fortune this year and recently the singer decided to give back by promoting research for a good cause.

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Urban is just one of the latest country artists to join a new PSA for Pancreatic Cancer Awareness Month, which takes place in November.

"There is no early detection," Urban warned in the latest video (featured below). "No one talks about pancreatic cancer because currently, it's a death sentence. So, please, join the music community and help us find a cure."

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According to Taste of Country on Monday, the country music industry was inspired to take a stand following the death of popular manager Nikki Mitchell, who died of pancreatic cancer in 2013. Urban discussed Mitchell's impact during the PSA, explaining how she "challenged" artists to get involved.

"Before her death, Nikki challenged her friends in the music community to shine a light on the need for research," noted Urban. Others who chose to to join the campaign include Jerrod Niemann, Shooter Jennings, Jessi Colter and Jamey Johnson.

Over half of the people in the United States with pancreatic cancer die within the first year after being diagnosed, yet still over 2 percent of funding from the National Cancer Institute is put towards finding a cure.

Urban's PSA was produced by the Nikki Mitchell Foundation with the aim of raising both funds and awareness.

World Pancreatic Cancer Day took place on Nov. 13.

Tags: keith urban PSA Music