When Sony decided to release "The Interview," North Korea decided to release some things of their own: Private emails about some of today's biggest stars. Kevin Hart was caught in the crossfire of one email conversation in particular, in which Sony executive Clint Culpepper called him a "whore" for requesting $2 Million to tweet about Denzel Washington's movie, "The Equalizer."
While promoting for his new movie "The Wedding Ringer," he stopped by Power 105.1's "The Breakfast Club," to catch up. In the beginning of the interview, he broke down his reasons for charging so much and it's genius.
In short, he knows that his fans follow him and that gives him power movie studios don't have.
"I'm a brand and within your brand, you always make sure you protect yourself- your brand, your entity, which is you... Let me tell all you people out there, with Twitter, Instagram and Facebook- That's yours!" he began.
"Live Nation and Ticketmaster are powerful because they have an email base that's so large that [they] can get to all of these people and tell them about these shows happening. Movie studios, TV studios, the one thing that they don't have is a direct connection to the people that watch them the most, it's a guessing game... As a person, when you have Twitter, Facebook... At the click of a button, all of these people follow YOU," he added.
"YOU know who your fan base is, that's POWER. I don't think people understand how powerful that is, people want that, you can't just access that so to get that, treat me as a company. The same way that you do media spins and social media spins, this all is in your budget. I should be in your budget. There is no assumption that should be made of 'Kevin's going to do this for
us!'... Kevin Hart's social media is Kevin Hart's. It's a separate entity, if you want it, pay for it."
WELL, there you have it.
Watch the rest of the interview, below.
Catch "The Wedding Ringer" in theaters, Jan. 16.