Scooter Braun, the manager of singing sensation Justin Bieber has just signed on another notable act, the now infamous Korean rapper Psy, who has become a worldwide success with his "Gangnam Style" song.
Braun had proclaimed the following via YouTube clip that was put up on Monday.
"We've come to an agreement to make some history together. [To] be the first Korean artist to break a big record in the United States."
The trendy track, which makes fun of trendy and snobby people in the area of Seoul, South Korea, has caught on in a big way by racking up over 100 million viewers on YouTube. The web hit has easily surpassed Bieber's "Baby" and is the most popular internet video since KONY 2012.
Psy's unorthodox fashion along with his humor have made him a standout in the United States. The 34-year-old is now inked to Scooter's Schoolboy Records where he will also join up with Carly Rae Jepsen and Mariah Carey as well as Bieber.
When the song was first released, it had actually only been well known to fans of K-Pop.
Psy's success over the newfound musical phenomenon can be mostly attributed to the invisible horse dance choreography that occurs in the video.
According to the LA Times on Aug. 4th, "Gangnam Style" is "unstoppable" and "taking over the world."
Rapper T-Pain also admired the new hip style by tweeting the following on Aug. 24th:
"Words cannot describe how amazing this video is."
Singing sensation Nelly Furtado had even imitated the dance at her Aug. 16th concert, amongst many other parodies posted by web users.
Many other celebrities such as Robbie Williams, Simon Pegg and Josh Groban had taken to their Twitters, which ultimately led the song on its fast upward climb.
The dance actually has several influences which are said to include the Chubby Checker's "pony," LMFAO's "Party Rock Anthem," and some Monty Python as well, according to the Washington Post.
In other recent news, it is also confirmed that Psy will be appearing at the 2012 MTV Video Music Awards this Thursday.