LG has always been known to be a company that is not afraid to experiment with its designs. This bravado has been apparent with last year's release of the LG G5 flagship smartphone, which featured a unique modular design. The move however was unfortunately no so profitable for the company, as LG apparently experienced some losses due to the slow sales of the smartphone.

A report from WCCFTech has revealed that LG may be planning to go back to the standard smartphone design with their next generation smartphone, the highly anticipated new LG G6. The reports claims that several leaks and images that have found their way online seems to suggest that this would indeed be the case for the next LG flagship.

A recently published report from KB Securities also suggests that the move to a more traditional design would translate to a cheaper production cost. This in turn would result in a much more affordable price tag than the previous generation device. Analyst Kim Dong-won even estimates that the cost to build the new generation phone might be 20% less overall.

However, LG may opt to make up for the lost modular design with better hardware and possibly some new features that will make the phone stand out. The upcoming LG G6 is currently being rumored to be sporting a new Qualcomm Snapdragon 835 chipset build around the 10nm FinFET technology.

The current LG flagship, the LG G5, is still a pretty radical smartphone. The device was highly praised for how it solved the removable battery problem that other manufacturers just ignored. The modular design allowed the device to retain a sturdy frame while having its battery being removable.

The design also negated the worry of having a removable back cover ruining its frame's durability. Unfortunately, the market was unresponsive to the radical new design, which is probably why LG is likely to be playing it safe this year with LG G6.