Taylor Swift's Reputation tour may not be selling out arenas but she is still on track to make close to $500 million in ticket sales.
Reputation Tour A Disaster
Considering the fact that Reputation was the biggest-selling album of 2017, it's fair to assume that Swift's upcoming tour would be selling out venues within a matter of hours. However, that does not seem to be the case, according to an article published by the New York Post.
Tickets for the Reputation tour, which kicks off in the summer, went on sale on Swift's birthday last year, Dec. 13. However, not a single one out of the scheduled 33 dates between May 8 and Oct. 6 has sold out on Ticketmaster.
Swift's 1989 tour sold out arenas across the globe within minutes of tickets being available for purchase. This suggests that ticket sales for the Reputation tour have been underwhelming so far.
"Sales so far have been a mega disappointment," an industry source told the publication. "There are hundreds if not thousands of tickets left for every show."
Ticket Prices And Ticketing Methods To Blame
The Post reported that Swift's upcoming tour is turning out to be a "disaster," thanks to high-priced tickets and controversial ticketing methods.
"I paid $150 for my ticket with amazing seats for the 1989 tour," one fan was quoted as saying. "Now for the same seats I have to pay about $500."
As reported earlier, the 28-year-old pop star has partnered up with "Ticketmaster Verified Fan" to sell tickets for the upcoming tour, which could be one of the reasons behind the tour's poor sales.
The "Verified Fan" program allows fans to improve their chances of purchasing a ticket by doing boost activities such as purchasing official Reputation merchandise. However, this did not sit well with some fans who felt it was nothing more than a greedy marketing gimmick.
Some fans ended up spending money on the merchandise, which includes Reputation-themed jewelry, clothing, and accessories, only to find out that the tickets are too expensive to purchase.
Swift To Make Money Despite Poor Sales
Even though ticket sales for the tour have been below par, Swift is still going to make a ton of money. The "Look What You Made Me Do" singer is projected to make history as one of the highest-grossing tours of all time with an estimated $450 million in ticket sales.
Taylor Swift already crossed the $180 million mark within the first week of sales, which includes the four days of verified fans pre-sales and the three days of public sales.