'No Diddy' Meaning: What Does The New Trademarked Viral Phrase Mean?

"No Diddy" is going viral amid the sexual assault lawsuits against Sean "Diddy" Combs and raids at his mansions. But what exactly does this phrase mean?

The new slang term "no Diddy" began gaining popularity on social media Friday as a replacement for the phrase "no homo," XXL reported.

The use of the phrase "no Diddy" appeared to stem from the multiple lawsuits against Combs, the latest of which accused the music mogul of allegedly repeatedly sexually assaulting and harassing a former male employee.

The Urban Dictionary explains "no homo" as a phrase "used to show that whatever you did, no matter how gay, isn't gay as long as you say 'no homo.'"

RELATED: Diddy's Alleged Neighbor Claims Busloads Of Minors Come To Rapper's Mansion At Night

"No homo" originated in Harlem, New York City, in the 1990s and was popularized by Harlem rapper Cam'ron as a way to quash any possible homosexual double entendre within lyrics or conversations, according to Slate.

Lil Wayne also used the phrase in mix tapes, collaborations, and his hit 2008 album, "Tha Carter III LP."

The term "no Diddy" caught the attention of social media users after rapper Quilly used the phrase several times during a March 19 interview with DJ Akademiks on the "Off the Record" podcast.

RELATED: Diddy Accused Of Repeatedly Sexually Assaulting Male Employee In New Lawsuit

A day later, producer BNYX quoted Quilly in a post on X, formerly Twitter: "I put all my guys in positions. [N]o diddy."

Quilly filed to trademark the viral phrase with the U.S. Patent and Trademark Office Sunday.

While the rapper claimed on Instagram that he now owns the trademark to the term, XXL debunked this statement, noting that there was a second trademark application for the phrase filed Monday, and neither has been approved yet.

Quilly's trademark application is for "No diddy" with a lowercase letter D, while a person named Edmond L. Carter III is attempting to trademark "No Diddy" with the letter D capitalized, according to the magazine.

This comes as Combs' Los Angeles and Miami homes were raided by Homeland Security reportedly in connection with an ongoing sex trafficking investigation.

Combs has not been charged or officially named as the target of the federal investigation.

The rapper, through his lawyer, maintained his innocence and slammed the "gross overuse of military-level force" in a statement to Entertainment Weekly Tuesday.

"There is no excuse for the excessive show of force and hostility exhibited by authorities or the way his children and employees were treated," his attorney, Aaron Dyer, said.

The lawyer also said, "Mr. Combs was never detained but spoke to and cooperated with authorities. Despite media speculation, neither Mr. Combs nor any of his family members have been arrested nor has their ability to travel been restricted in any way."

Combs' attorney went on to describe the raids and investigation as "nothing more than a witch hunt based on meritless accusations made in civil lawsuits."

In recent months, Combs has faced five separate civil lawsuits from one man and four women accusing him of various allegations, including rape, sexual assault, physical abuse, and sex trafficking.

Among these was a lawsuit filed in November 2023 by Combs' ex-girlfriend, R&B singer Cassie, in New York's Southern District federal court -- which issued the warrant executed by Homeland Security Investigations Monday, according to Page Six.

The Bad Boy Records founder has vehemently denied all allegations against him.