It looks as though Target is trying to beat the Black Friday competition by opening their doors very early on Thanksgiving Day. According to new reports, the popular retailer will open its doors to customers looking for doorbuster deals at 6 p.m. on the day before Black Friday.

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While the store traditionally opens its doors much later on Thanksgiving, Target says that its employees are actually looking forward to working on the holiday, as it's the most exciting day of the year.

According to the Huffington Post on Monday, spokesperson Jenna Reck said, "Many employees are excited to work the holiday because it's a fun night to be out in the stores and managers typically plan activities and order food for team members."

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Last year, Target opened its doors at 8 p.m.

Meanwhile, JC Penny is cashing in on the rush by opening its doors at 5:00 p.m. on Thanksgiving day.

Store spokesperson Joey Thomas says that while the move might be controversial, the company has received a "response from customers that was overwhelmingly positive."

He added, "Local store leaders recognize the importance of work-life balance when staffing regular and seasonal associates, and give priority to those who volunteer for holiday shifts. Hourly associates will receive time and a half for hours worked on Thanksgiving Day."

In more Black Friday news, many consumers can expect big deals this year for hot items such as gaming consoles, smart phones and laptops. Many insiders are predicting deep discounts for Amazon's Kindle and Android devices.

According to website Gotta Be Mobile on Thursday, there are a few expectant price drops with some very popular items. Buyers can expect to see at least $50 off the Xbox One, and Sony may be competing with Microsoft to make prices go even lower.