Fans have been shocked each and every year when People unveils their Sexiest Man Alive and Ryan Gosling hasn't won-but the actor himself could be the one responsible for that!

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According to The Wrap, Gosling and his team have turned the title down every single year because the actress reportedly has no interest in the title and wants to be taken more seriously.

"They tried a few times, especially during his huge year in 2011," a source close to the cover negotiations told the website about the multiple times the actor and his team turned the title down. "The consensus was he's too serious for it, too artsy."

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The news that Gosling has actually turned the title down year after year comes as a shock for his scores of fans, who while they appreciate his credibility as an art-house staple actor, have also turned him into the symbol of the perfect boyfriend with countless memes.

While he may be against having the title (which involves a usual shirtless spread or two), he would be in good company--the title, which has been awarded to various actors and musicians for almost 30 years, has been given to other high-caliber actors Richard Gere, George Clooney and Johnny Depp (who have all won the title twice), as well as Tom Cruise, Denzel Washington, Harrison Ford, Ben Affleck, Matthew McConaughey, Matt Damon and Hugh Jackman.

It is unclear just how many years Gosling has turned the title down, but the last five titles have gone to Ryan Reynolds, Bradley Cooper, Channing Tatum, Adam Levine and now, Chris Hemsworth.

People's Editorial Director however has said that Gosling was not asked to have the title this year, and that the only person who was considered to be the cover man was Hemsworth.

"While I look forward to the day when Ryan Gosling is named Sexiest Man Alive, this was not his year," they said. "Our 2014 honoree Chris Hemsworth was our first and only choice. If you want to know why, just look at him. I mean, seriously."

Both Hemsworth and Gosling had big years in 2014. While neither actor had a film released this year, both became fathers. Hemsworth and wife Elsa Pataky welcomed twin sons, Tristan and Sasha in March, while Gosling and girlfriend Eva Mendes had daughter Esmeralda in September.