Olivia Wilde is the newest face for H&M's more environmentally sustainable clothing, following in the footsteps of Amber Vallette and Vanessa Paradis.
According to Daily News, H&M announced Wilde as the face of the latest Conscious Exclusive collection, the Swedish giant's line of more environmentally sustainable apparel on Thursday.
To represent its new Conscious Exclusive collection, H&M called upon the House MD actress, who follows in the footsteps of Amber Valletta and Vanessa Paradis.
"Sustainability is one of my biggest passions. I'm proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability," said Wilde on the announcement.
The new line will emphasize details and tailoring inspired by African, Indian and Asian cultures. It is set to go on sale on April 16 in 200 H&M stores around the world and at hm.com.
The Conscious Collection, launched in 2011, uses sustainable materials such as organic cotton, organic linen, Tencel and recycled polyester. H&M last year also launched a global garment collection initiative that allows customers to drop off their used clothing at its stores.
Accoridng to Women's Wear Daily, the 30-year-old actress teamed up with H&M and DoSomething.org earlier this year on a campaign called "Comeback Clothes" that encouraged young people to recycle their clothes.
She is also the co-founder of philanthropic e-commerce site Conscious Commerce and supports a host of other environmentally friendly charities.