Selena Gomez is said to be one of the top six influencers on social media, along with Rihanna, Kendall and Kylie Jenner, Beyonce and Taylor Swift, and apparently, her online popularity has come with a major benefit: cold hard cash.
According to a new report, Gomez, who is currently sitting at the number one spot amongst the top female influencers, can rake in over a half of a million dollars for just one post on her accounts on social media platforms, including Facebook, Twitter and Instagram.
"The rate-per-post is her 'ad equivalent' value per post across Facebook, Twitter and Instagram," Frank Spadafora, CEO of D'Marie Group, explained, via Ad Week. "This may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands. This valuation is based on D'Marie's algorithm which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru and potential to create sales conversions from her social content."
At the present time, Gomez has deals with Coca-Cola, Pantene and Kmart, but according to Spadafora, the 23-year-old singer doesn't agree to endorse just anything.
"It's interesting that the statistically most influential person on social media is engaged in noticeably less campaigns than other celebrities," Spadafora noted. "Personally, I think it's because she's being smart and she's aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience."
In addition to having over 90 million followers on Instagram, Gomez is followed by over 44 million people on Twitter and over 60 million on Facebook.