Kylie Minogue was declared the winner in the legal battle versus Kylie Jenner. The two have faced each other in court over the trademark issue regarding their similar first name.
It was learned that the U.S. Patent and Trademark Office turned down the "Keeping Up with the Kardashians" star's request to give her the rights for exclusive use of the name "Kylie." Jenner is now preparing to appeal her case so she can use her first name as label for her line of fashion and beauty products.
Page Six obtained a copy of court papers and it shows why the court denied Jenner's trademark petition. It was stated that if her petition is approved, people will be confused and Minogue's brand may end up being dissolved.
In was back in 2014 when Jenner applied for U.S. trademark for her name "Kylie." She took the step for advertising and endorsement purposes since she owns businesses that uses her name as a brand. It was the KDB, the business representative of the Australian singer, that filed the opposition notice vs. Jenner's trademark application in February 2016.
Minogue's legal team opposed this petition due to the possibility of confusion which may be damaging to the singer's branding. It was also stressed in the counter that Minogue is a performing artist who is known worldwide. She is also a breast cancer activist and humanitarian who has Kylie-related brands in the Unites States. She also owns the the kylie.com website.
Likewise, Minogue has clothing, jewelry, fragrances, furniture, sound recordings, toys, magazines and books that bore the "Kylie" trademark so she was technically, the first to own the name.
On the other hand, Jenner released her own line of beauty products and named it KYLIE as well. As stated in the court documents, the KUWTK reality star is planning to expand her line clothing line, thus she sought for trademark rights.
To sum it up, the court dismissed Jenner's request and blasted her for "photographic exhibitionism" and controversial posts on social media. Forbes reported that the youngest of the Kardashians siblings filed an appeal to reverse the decision on Jan. 23.