Kate Hudson expands activewear brand into extended sizes
Kate Hudson's Fabletics will now offer 1X to 3X in all future collections starting in Spring.
According to CNN, Hudson stated in an interview that they have been working for a while with the clamor for larger sizes in Fabletics. They are also trying their best to make it right and that being able to launch it is extremely exciting for them.
"We want to continue to motivate and empower women to get fit and healthy and try to have fun while doing it ... For me, that's where it really came out of was, this idea that being active doesn't have to be daunting," Hudson stated in an interview.
The actress and fitness enthusiast even said that being active should be fun and that people who wanted to be fit should not put too much pressure on their selves. Hudson even wanted to try creating some sort of lightness in the wellness and fitness world that girls could really enjoy instead of feeling it as a task.
For reference, Hudson's Fabletics has been founded in 2013 and it has18 stores around the United States. Also, it was worth mentioning that in April, the company released a VIP membership program which delivers the members admission to digital exercises from top celebrity coaches.
It is notable that fitness has become a way of life for Hudson and she even said feeling great wearing workout gear can get women motivated. She further claimed that it's more than just fitness as it is about living in the instant and not turning their head back.
The same news outlet stated in its article that Hudson's Fabletics has been successful as it has earned huge revenue this year. Nevertheless, with the arrival of the 1X to 3X collection in Spring, this move will be a great way to increase sales as many women clamor these sizes to become available.