2017 is turning out to be an incredible year for video game company Nintendo. The company's latest console, Nintendo Switch, has sold 10 million units.
A New Approach To Gaming
Since the Nintendo Switch made its worldwide debut on March 3, the video game console stood out in the overcrowded video game market. What makes the Nintendo Switch stand out is that the device is two-fold.
First, it can let the player either play games on it as a handheld like a Game Boy Advance. Secondly, The Nintendo Switch could be plugged into their home monitor like a Nintendo Wii U.
Nintendo employees are focusing on addressing the increasing popularity of Switch by making sure that there are enough tablets to meet the consumers’ need.
“We’re seeing ongoing momentum and strong demand for the system, since our March launch, through the Black Friday weekend, and now well into the holiday period,” said Reggie Fils-Aime, Nintendo of America’s president and chief operating officer.
'Zelda,' 'Mario Kart,' And 'NBA 2K18' Video Games
To entice video gamers and their families to purchase the $299 video game console, Nintendo revisited some of its famous characters in its vast library. Nintendo Switch's very first game was The Legends of Zelda: Breath of the Wild.
The latest chapter in the Link and Zelda adventure has allowed the players to explore the realm's universe without any restrictions. This element of creative problem solving made both players and critics eager not to put down the game.
Nintendo's most associated character, Mario, also made an appearance during the early months of the hybrid console. Mario Kart 8 Deluxe was released for the Nintendo Switch on April 28. The 6.75 GB game featured additional elements such as new drivers and adventures.
The NBA 2K series also joined in on the Nintendo Switch fun on Sept. 19. The latest basketball sim video game, NBA 2K18, let aspiring basketball players and loyal fans play as their players such as Paul George, Isaiah Thomas, and Joel Embiid.
Don't Wait, Grab!
The video game company has wholly disregarded the new consoles that their longtime business rivals, Sony and Microsoft, released and continued to focus on the Nintendo Switch. However, Fils-Aime advised buyers to grab the device while they can.
"If a consumer wants a Nintendo Switch and they see it on the shelf, they need to buy it then and there. Because as we get closer to Christmas, it's going to become more challenging to find," said Fils-Aime.
Fils-Aime also added that the reason why the Nintendo Switch sales are up is due to the consumer demand to play Nintendo's exclusive games such as Splatoon 2 and Super Mario Odyssey.