On Tuesday, March 13, Snapchat took another "L" after they released an advertisement that seemingly mocked domestic violence.
Riri Says Throw It Away
Rihanna's Navy, which is her army of fans, know that she usually holds her tongue. Well, not this time. It looks like Riri got wind of what seemed to be an "error" and took to her Instagram stories to go off on the app.
In a lengthy post, the "Work" singer explained that she couldn't believe the app would actually spend money and make a joke about something that would bring intentional shame to domestic violence victims.
"This isn't about my personal feelings, cause I don't have much of them...but to all the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet...you let us down! Shame on you. Throw the whole app-oligy away," the Fenty Beauty founder wrote.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG — Royce Mann (@TheRoyceMann) March 12, 2018
Will Riri Pull A Kylie Jenner On Snapchat?
Snapchat users probably remember when Kylie Jenner revealed that she barely opened Snapchat anymore and caused the app to go down $1.3 billion in stock value in February. Rihanna may have the same effect as fans are already claiming to delete the app after she called on everyone to do so in her post. Even celebrities such as rapper, Joe Budden stated that he's willing to delete Snapchat because Rihanna said so.
Rihanna said delete Snapchat so guess what I’m doing!!! #Navy — Joe Budden (@JoeBudden) March 15, 2018
Another Twitter user joked that the app might have thought Kylie Jenner did damage, but Rihanna definitely killed it.
y'all thought kylie killed snapchat, but rihanna dragged it to the grave! RIP september 2011-march 2018 pic.twitter.com/GXGMnWe6Zx — cozy spice (@sydegee) March 15, 2018
Snapchat has since issued an apology to the Grammy Award winner and pulled the ad on Tuesday, March 13.
Snapchat claimed that the advert was approved and reviewed in error and admitted that it violated their advertisement guidelines.
Rihanna And Chris Brown's Relationship
The advertisement really hit home for Rihanna as Chris Brown was convicted of physical abuse in 2009, which left the "Rude Boy" singer with visible facial injuries. Brown was later sentenced to five years probation, six months of community service, and one year of domestic violence counseling.
Despite the controversy, the two got back together briefly in 2012 and released a duet titled, "Nobody's Business," which was featured on Rihanna's Unapologetic LP.
Recently, Brown made headlines when he took to Instagram to wish his former girlfriend Happy Birthday on her 30th Birthday on Feb. 20. Riri, of course, did not respond to the heartfelt shoutout, but her fans wasted no time coming for him and stated that he needs to stay far away from her.