Kim Gets Slammed For Lack Of Inclusivity
Following the announcement of the concealer kits, the Keeping Up With The Kardashians star shared several campaign photos to promote the new line.
However, one photo, in particular, caused fans to slam Kardashian for lack of diversity. In the shot, an African American model poses with the different concealer shades on her arm.
Twitter users immediately pointed out that out none of the concealers matched the model's skin complexion and that she would only be able to use one of the concealers.
Kim kardashian literally has a daughter of color & is married to a black man and has the audacity to launch this BS shade range & put it on a model of color and HIDES the only 4 dark shades she’s launching ? @jackieaina @alissa_ashleyy @JeffreeStar can y’all read her to filfth? pic.twitter.com/t7XaS38LYi — Josie (@jmamiix) March 17, 2018
I’ve really been side eyeing KKW. Their whole family seems to want to profit off of black people, have mixed kids, but won’t really do anything for black people aka being better with shades and being educated on issues. — Anisa Lillie (@anisaalilliee) March 14, 2018
Model Defends KKW Beauty Concealers
Although fans aren't really feeling Kardashian's concealers, the model pictured in the campaign doesn't see anything wrong with the shades that the reality star has decided to offer.
On one of the campaign photos on KKW Beauty's Instagram account, the model by the name of Mouna Fadiga responded to the negative comments and stated that the shades fit her complexion perfectly.
"I can tell you that they do not chose (sic) me only to pretend; I had the makeup on and it fits perfectly my skin color. I am not wearing any makeup usually so I know when I have it on if it's good or not and here it was the case, I even keep (sic) it on me and went [to] have diner [with] a friend," Fadiga reportedly wrote.
Fadiga wasn't the only one to defend the concealers, other Twitter users stated that the shades are not meant to be too dark as they are intended to lighten and brighten the face.
Despite the backlash on Monday, March 19, Kardashian took to Instagram to show off all of the shades and further revealed the concealer that matches her skin tone.
16 shades of full coverage concealers. 4 light, 4 medium, 4 dark & 4 deep dark shades. I am shade 7. Available at Kkwbeauty.com on 03.23 A post shared by Kim Kardashian West (@kimkardashian) on Mar 19, 2018 at 7:07am PDT
"16 shades of full coverage concealers. 4 light, 4 medium, 4 dark & 4 deep dark shades. I am shade 7. Available at Kkwbeauty.com on 03.23," the mother of three captioned the photo.