A promotional shoot by Kylie Jenner for Kylie Cosmetics has triggered intense backlash on social media.

The campaign features Jenner handcuffed and escorted by men dressed as police officers, aligning with her "King Kylie" branding from ten years ago.

The video was posted amid ongoing immigration raids, and many users in Reddit's r/KUWTKsnark subreddit said the timing and imagery felt insensitive.

'This Isn't Satire. It's American Rot.'

The top comment under the post set the tone: "The country's boiling over, citizens being dragged off by rogue badge hungry rent-a-cops, and Kylie Jenner drops a handcuffed hot-pants photoshoot to promote COSMETICS. This isn't satire; it's American rot."

Another user responded, "She is out of touch."

Some tied the shoot to previous controversies. One user asked if Jenner was "actually trying to recreate the same controversy Kendall went through with the tone-deaf Pepsi ad."

Shock Value Accusations

Many said the campaign leaned on shock tactics to gain attention. One commenter wrote, "I think it's intentional, after they saw how Sydney Sweeney got so much attention with the American Eagle ad. Shock value holds so much weight in marketing."

Another pointed out how the imagery clashed with current events: "People are being disappeared to concentration camps and dying, Kim Kylie."

A separate comment added, "Cosplaying the oppressed has become her tagline."

'King Kylie' Era Returns

Jenner has tied the campaign to her "King Kylie" era, which began around the launch of her lip kits in 2015. She recently teased the collection online, posting throwback images and announcing a revival of her 2016 promo video.

But users say the context now is different. One commenter wrote, "Does anyone else find it odd that there have been 'No Kings' protests around the country, and she drops a shoot called 'King Kylie' with this imagery?"

Another user said, "This is so unbelievably tone deaf. PEOPLE ARE BEING DISAPPEARED TO CONCENTRATION CAMPS AND DYING, KIM KYLIE."

Many posts focused on how detached the shoot felt from the current climate. "This one is actually gross," one wrote. Another said, "The entire clan seems tone deaf."

Tags
Kylie Jenner, Kylie Cosmetics