O.J. Simpson, the man serving 33 years for kidnapping and armed robbery at Lovelock Correction Center in Nevada, held a Super Bowl party in his cell on the day of the big game, according to The Los Angeles Times.

Fellow prisoners squeezed into Simpson's 80-square-foot cell to watch the Feb. 3 game because he had his own television.

"If you have the money, you can buy a TV at the inmate store and put it in your cell," Simpson's friend, Norman Pardo, told the New York Post. "There was no shortage of potential guests because he's so popular. He's like the Godfather of the prison now."

The 65-year-old is one of the few inmates in Lovelock to own a television.

Simpson was convicted in 2008. Pardo added that inmates were fighting for an invite to Simpson's Super Bowl party, though it was not noted in news reports which team he was rooting for. Pardo is producing Unpromotable, a film about Simpson that aims to help give the former NFL player a positive image after he was acquitted of double murder in 1995 in the case of Nicole Brown and Ronald Goldman.

"It shows what it's like to promote the most unpromotable man on the planet," Pardo said.

Watch the video below from Simpson's trial in 1995 where the murder trial verdict was announced.