It is only a few months before the official unveiling of Apple's next flagship phone, the iPhone 7. Considering recent rumors, it would seem like the iPhone 7 would simply be an incremental upgrade from the iPhone 6S. However, it would also seem like Apple has a trick up its sleeve to make its new device much more attractive to consumers.
According to recent speculations, the iPhone 7 would be offered at around $100 less than its current entry-level iteration. The news comes together with reports stating that the new Apple smartphone would finally ditch the aging 16GB model for a more capable 32GB unit. By doing so, Apple would end up offering a device with twice the storage for the same entry-level price.
Though starting with 32GB while maintaining the iPhone 7's speculated entry level price of $650 might seem like somewhat of a loss for Apple, it is nonetheless a necessary strategy to keep the company competitive in the market.
Indeed, Apple's main rival, Samsung, has long ditched the 16GB entry-level storage option, with even its most storage-lacking flagships, the Galaxy S6, S6 Edge and S6 Edge+ starting with twice the amount of storage found in Apple's entry-level iPhone 6S.
Coupled with the fact that almost all of its Android rivals have expandable storage, Apple's devices are quickly being left behind. Thus, it is simply high time that Apple finally offers its loyal customers a better entry-level handset, or risk having a significant number of its customers transfer to its rivals.
In a lot of ways, making the lowest-tier iPhone 7 be equipped with 32GB of storage changes a lot of things. Apple's iOS consumes about 3GB of storage, with about an extra 1GB set for the upgrades that Apple releases to the mobile operating system. With a 32GB handset, users would have about 27 to 28GB of space to fill with apps and photos, which is far more generous than what the tech giant's entry-level handset offers.
If any, the upgraded storage for the entry-level iPhone 7 might actually be the feature that persuades numerous iPhone users to upgrade. After all, there are still users out there stuck with an 8GB iPhone 5C or a 16GB iPhone 5S.