French fashion house Christian Dior has yet to confirm that they signed Robert Pattinson to front this year's men's fragrance ads but a mention at Cannes Film Festival 2013 revealed that it's confirmed.
Hollywood Life reported that at the film screening for the movie All Is Lost, attendees were given a press kit of who worked on the movie. The press release revealed in the bio for the movie's camera man, Peter Zuccarini, was recently the cinematographer was the Director of Photography for Dior Men's Fragrances starring the British hunk.
Enstars reported that an insider connected to the French fashion house said the upcoming television commercial starring the Cosmopolis star is "super steamy."
The British hunk will be "shirtless while simulating a foursome with three hot blond models," the source told Life & Style.
In another scene, "Rob and the model are in a swimming pool making out and he's seen giving her a blow back with a cigarette at one stage, too."
The Christian Dior ad will run on television and billboards for about a year, according to the report. It is so sexy that it is considered "one of the most eagerly awaited adverts in years."
E! Online reported in October that the newly single actor netted a 3 year deal $ with the French global company for $12 million.
"Rob likes the brand," a source told E! Online at the time.
Pattinson has worn the men's fashion brand, Dior Hommer, on thered carpet for man events including a tuxedo to last year's Cannes Film Festival and a pair of jeans from the company to the 2012 Teen Choice Awards according to the report. A slew of other Hollywood A-listers have posed in campaigns for Dior including Jennifer Lawrence for Miss Dior, Charlize Theron, Jude Law and Natalie Portman posed opless for their makeup ad campaign.