Bumble Debuts Pop-Up Event With Gwyneth Paltrow, Rachel Zoe, And More


Bumble is opening a pop-pop shop in Los Angeles this week called the Bumble Hive, and when they do, Gwyneth Paltrow and the Foster sisters will be present.

According to a new report, Bumble will be hosting tons of fun and informative events at The Hive with the help of a number of famous faces, including fashion icon Rachel Zoe, for a real-life experience for their guests.

In a press release shared on Monday, Jan. 29, Bumble announced that their brand would be hosting a number of complimentary events, including seminars about wellness, entrepreneurship, and relationships, throughout the next two months for Bumble users in Los Angeles.

"The Bumble Hive LA will open February 1 and run through March 25 in Melrose Place," read the announcement, adding that the venue will celebrate the empowerment of women to bring the experience available on their app to life.

In addition to stylist Rachel Zoe, scheduled speakers at the Bumble Hive include the brand's founder and CEO, Whitney Wolfe Herd, Goop founder Gwyneth Paltrow, Food Therapist author Shira Lenchewski, and actresses and reality stars Erin Foster and Sara Foster.

As fans may already know, Erin Foster and Sara Foster were named as the creative heads of Bumble Bizz at the end of last year, and a short time later, Clare O'Connor was named as the brand's editorial director.

Throughout the coming weeks in February and March, the Foster sisters, who just so happen to be the daughters of famed music producer David Foster, will be seen working at the Bumble Hive and interacting with Bumble users during their time at the venue. Users will also be able to interact with partners of the Bumble brand, including Casamigos Tequila, the official spirits partner of the brand, Alfred's Coffee, Birchbox, Amazon Prime, PRIV, Postmates, Lyft, UrbanStems, and Shake Shack.

The press release from Bumble on Monday also revealed that Women@Forbes would be hosting and curating a panel during the next several weeks at Los Angeles' Bumble Hive.

For entry into the Bumble Hive in Los Angeles, users of the Bumble app will be required to show their Bumble profiles, and access will be granted on a first-come, first-served basis. Los Angeles' Bumble Hive is the third hive opened by Bumble. As users may recall, hives have also been opened in New York City and in London.

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