Singer-actress Selena Gomez's latest music video was filmed on its entirety with the iPhone 11 Pro.
Four years after her 'Revival' album, 27-year-old Gomez finally releases her latest musical output, 'Lose You to Love Me.' The song tugs at the emotions of its listeners, with its lyrics tinged with pain and anger as Gomez sings of a certain someone who "sang off-key" in her chorus and "set fire" on her forest. There has been a multitude of speculations, most of which hinting at the possibility that the song was a whole shade to Gomez's in-and-out ex-boyfriend, 25-year-old singer Justin Bieber.
The austere set for the music video added to the sentimental and emotional effect conveyed by the song. Quite surprisingly, the entirety of the video was shot in black and white using an iPhone 11 Pro.
In the same day of its release, Apple dropped a one-minute video clip of the song's video as a part of the ongoing "Shot on iPhone" series.
The songstress has gone to Twitter a few hours after her song's release to thank her loyal Selenators.
"Thank you all for standing by my side through the highs and lows. I couldn't do it without you all and I can't wait to start my next adventure with you. I couldn't do it without you all and I can't wait to start my next adventure with you. Lose You To Love Me is out now." Gomez also used the hashtag #ShotOniPhone next to the tag #LoseYouToLoveMe.
Prior to this song's release, Gomez has given a few cryptic hints for her latest return in the music limelight. She began posting throwback pictures since Oct. 16, combined with certain poetic captions that were actually spoilers to the lyrics of 'Lose You to Love Me.'
'Back to You,' Gomez's single preceding this latest release, was recorded back in 2018 for Netflix's second season of 13 Reasons Why. Her musical outputs have since been limited to collaborations, leaving her fans with the ultimate excitement for the singer's return.
Full video of Gomez's latest track is available on her YouTube channel. It was filmed by the noted music video director Sophie Muller.
In connection to their "Shot on iPhone series," Apple has released quite a diverse range of photos and videos, including stills, short films and sports-themed videos. The brand's marketing efforts has also recently expanded to include musicians and bands, and even ASMR videos. This campaign by the giant company has been running for some time now, proving that iPhone can indeed produce quality photos and videos on a professional level. Apple kicked off 2019 with this challenge, urging iPhone users to take their best photo and upload it through social media.
Each of the photos exhibited in this campaign had their own uniqueness and beauty. Participants came from different countries, allowing a diverse choice of subject and style in photography. The winning photos could pass off as works of a professional, and while it is likely that they have been edited before being submitted to Apple, all of these aesthetic snaps are truly worthy of an applause.