NEW YORK, NY - MARCH 31: Julia Fox is seen Debuting New 'Gold' Hair en route to Madison Square Garden on March 31, 2024 in New York City.
(Photo : (Photo by Rachpoot/Bauer-Griffin/GC Images)) NEW YORK, NY - MARCH 31: Julia Fox is seen Debuting New 'Gold' Hair en route to Madison Square Garden on March 31, 2024 in New York City.

Julia Fox was spotted in New York City this weekend, beaming in a bold look which aligns with her outspoken and savvy personality on social media. 

Fox, 34, strutted the city streets debuting a bombshell golden yellow hairdo representing her recent partnership with the cheese brand Velveeta for a semi-permanent hair dye they've called "Velveeta Gold," per Complex

The actress was en route to the Knicks Vs. Thunder game located in the heart of the city at Madison Square Garden. 

RELATED: Julia Fox Says Her New Favorite Movie Is 'Don't Look Up' In Recent 'While Baby Is Asleep' AMA

The Italian-American actress, who dated Chicago rapper Kanye West for about a month back in 2022, paired the eye-catching hair with a furry yellow coat, a structured top with matching bottoms, sheer white stocking, and silver pointed-toe pumps. 

Fox carried an innovative clutch, featuring a transparent bag within a silver structure, including a box of Velveeta in the interior. 

NEW YORK, NY - MARCH 31: Julia Fox is seen Debuting New 'Gold' Hair en route to Madison Square Garden on March 31, 2024 in New York City.
(Photo : (Photo by Rachpoot/Bauer-Griffin/GC Images)) NEW YORK, NY - MARCH 31: Julia Fox is seen Debuting New 'Gold' Hair en route to Madison Square Garden on March 31, 2024 in New York City.

"I love my pasta and cheese so VELVEETA is an immediate yes and VELVEETA Gold hair is a look I can totally get behind," Fox said in a statement obtained by Complex. 

"We are always looking for new ways to help fans live La Dolce Velveeta and hair was the perfect place for us to invite pleasure seekers to proudly express themselves and show off their unique style and individuality," Velveeta brand manager Stephanie Vance stated per the media outlet. 

NEW YORK, NY - MARCH 31: Julia Fox is seen Debuting New 'Gold' Hair en route to Madison Square Garden on March 31, 2024 in New York City.
(Photo : (Photo by Rachpoot/Bauer-Griffin/GC Images)) NEW YORK, NY - MARCH 31: Julia Fox is seen Debuting New 'Gold' Hair en route to Madison Square Garden on March 31, 2024 in New York City.

RELATED: Kim Kardashian, Julia Fox Seemingly Copy Kanye West's Wife Bianca Censori In Their Paris Outfits

The timing of the cheesy promotion comes right on time, with Fox co-hosting 'OMG Fashun' with world renowned stylist Law Roach via E!

The fashion-focused competition series which is set to premiere on May 6 at 9 p.m. ET/PT, will feature contestants who strive to break boundaries within fashion. 

On another note, cheese enthusiasts are welcomed to shop the bold hair dye, which launches today, available on Amazon at just $7.50.