The Weeknd Refuses To Collaborate With H&M After Offensive Hoodie
On Monday, popular clothing store H&M received a ton of backlash after releasing a racist hoodie on its website.
The retail store released a photo of an African-American boy wearing the green hoodie that reads, "Cutest monkey in the jungle."
Fans of the clothing store weren't the only ones outraged with H&M. Celebrities also took to social media to express their disappointment with the brand, one of them being singer and songwriter, The Weeknd.
The "Can't Feel My Face" singer, took his Twitter to express his disgust and announce his decision to part ways with the company.
"Woke Up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with @hm anymore," he tweeted.
Fans of The Weeknd may remember that he first partnered with the company for their "Spring Icons" collection in March 2017. After the success of his first launch, he decided to launch a sophomore collaboration, which released on Sept. 28, 2017. The 18-piece collection was called H&M presents THE WEEKND COLLECTION and focused heavily on sweatshirts, hoodies, and outerwear pieces such as a purple satin varsity jacket embroidered with a signature tiger/snake.
Since his announcement, a representative for H&M released an official statement apologizing and stated that the photo and garment was removed from their websites.
Celebrities Boycott H&M
Following the Weeknd's announcement, celebrities such as Diddy, Lebron James, and Tank also took to social media to share their thoughts on the ad. James even went as far as changing the ad.
"Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful," Diddy said.
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove #LoveMyPeople
A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST
Singer Tank stated that he supported The Weeknd's decision to walk away from millions of dollars to ensure that the culture is protected.