Kim Kardashian was attacked with flour by a young woman at an event for her new fragrance.
The incident occurred on the red carpet of West Hollywood's London Hotel's lobby while she was doing interviews with the press. The woman threw the flour from Kardashian's back covering her hair and jacket.
The television personality went to a private room, shook off the flour and returned to the event, according to reports.
Despite the offense, Kardashian was not angry at the woman and was laughing at the entire thing, reports E!Online.
"That probably is the craziest, unexpected, weird thing that ever happened to me," she told E!. "Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there," Kardashian said.
The woman was detained by cops, according to celebrity site TMZ.
Kardashian was promoting her True Reflection perfume.
Watch scenes of the incident below: