Kylie Jenner is celebrating the launch of her latest makeup collection the only way she knows how. The makeup mogul posed up a storm on Instagram.
Doing Double Duty
The post actually served a double function. Aside from celebrating the launch of the KOURT X KYLIE collection, which dropped Tuesday, the new mother also took the opportunity to show off her impressive post-baby body.
"That look because KOURT X KYLIE just dropped on the site," the makeup mogul captioned the two photos featuring herself wearing a bodycon grey dress.
She also shared a footage of her tiny waist while she was riding in the passenger seat with assistant Victoria Villarroel.
The reality star gave birth to daughter Stormi just 11 weeks ago on Feb. 1, after almost a year of secrecy and an almost social media blackout.
A Daily Struggle
Since her return to her channels, it has been business as usual for the young star. Jenner has shared her struggle to get back to her post-baby weight with fans and daily updates about being a mom.
This past Monday, Jenner posted a mirror selfie video with a view of her tight midriff, which she exposed by lifting her oversized white sweater. She's reportedly looking to lose quite a bit of weight she gained while pregnant, but is finding it difficult to avoid the treats she loves.
"I need to lose 20 pounds but this just looks too good!" she said in a recent Snapchat video, which features a tray of oven-fresh white bread rolls.
Last month, Jenner revealed that she gained a total of 40 pounds during her pregnancy. The tweet in which she copped to same was featured in a Q&A session on the site and has since been deleted.
Also in March, the new mother admitted she had started waist training again just six weeks after giving birth. Big sister, and fellow mother, Kim Kardashian West helped start the craze her sister had adopted in 2015.
Using Her Voice
The hotly anticipated KOURT X KYLIE collection that includes three eyeshadow palettes and three liquid lip colors dropped just as Jenner's sister Kourtney Kardashian was pushing for better safety reform on cosmetics.
Kourtney made an appearance at a briefing in Washington, D.C. alongside members of the Environmental Working Group. The group has been pushing the FDA to regulate cosmetics more freely in the wake of disturbing revelations about the kinds of substances found in widely available beauty products.
"Under current law, cosmetics companies can put just about anything in cosmetics and personal care products. There are few if any restrictions," explained Scott Faber, senior vice president of government affairs at EWG.
Kardashian weighed in on the impact it has had on her as a mother, particularly when it comes to products for her children. She also explained how it affects her family's business.
"I am from a beauty family. And so my sisters' products have been checked by EWG and they scored well. ... I think it would be nice if there were laws to regulate cosmetics so that the people running these businesses and these companies can have some standard of what to use," she said.
Always A Businesswoman
The mother of three managed a quick plug for the new collection with her sister amid all the serious chat, of course.
"Kylie and I were working on it for over a year. We kept changing our minds about colors and going back and forth, and it was really fun to work with her and be creative together. ... It was really fun and we're really excited that it comes out today," she said.
The collection is currently available online but given how quickly Kylie Cosmetics products usually sell, it likely won't last long.
that look because KOURT X KYLIE just dropped on the site KylieCosmetics.com A post shared by Kylie (@kyliejenner) on Apr 24, 2018 at 3:08pm PDT